Portfolio
Content Creation
7+ years of experience
My B.A. in Public Relations gave me the understanding that a strategic balance between “pre-suasive” and persuasive communication is the key to a successful marketing campaign. I constantly strive to achieve this balance in my content creation process.
From web content to product fact sheets, I have researched and produced key marketing collateral in the industries of healthcare and wellness, law, B2B, recreation, and education.
SEO
6+ years of experience
With every website pre-launch, my job was to assure that all of the on-page SEO best practices were met, such as the implementation of:
- meta descriptions
- titles
- href titles
- alt tags
- schema markup
- internal linking
- GA tracking code
- Search Console submission
PPC Advertising
7+ years of experience
Researched, designed, launched and continuously optimized multiple active Google and Bing Ads Accounts in the industries of healthcare and wellness, law, real estate, B2B and recreation. The campaigns had a monthly conversion rate of over 33% generating revenue for all of the clients.
Additionally, I am Google Ads & Google Analytics certified.
Web Development
2+ years of experience
Developed and launched custom coded Wordpress theme websites, as well as Squarespace and Wix websites.
I mainly code in HTML, CSS and PHP, and I'm learning JavaScript. To ease the development process, I use Gulp, and to assure I always have a backup, I use GitHub.
Web Design
2+ years of experience
Being creative and technically inclined, I've designed responsive, functional and user-friendly landing pages.
Mainly, I used Photoshop or Adobe XD programs to create web page mockups for client review. I also developed some of the pages.
Graphic Design
2+ years of experience
- Designed flyers, brochures, business cards, social media posts, product labels, packaging, email blasts, and on-brand corporate reports
- Created mood boards and turned them into brand guidelines
- Selected stock imagery to best fit the brand’s tone
Experience
Work history
Ogilvy Health
Senior Manager, Marketing Analytics|04/22 - present
WebMD
Senior Program Marketing Manager|12/19 - 04/22
Diatom Nutrients
Head of Marketing|04/19 - 03/20
Vinyl Media
Digital Marketing Specialist|02/17 - 07/19
Rowan University, Rowanblog.com
Content Creator|09/16 - 07/17
Education
MIT Professional Education|US
Applied Generative AI for Digital Transformation|2024
Rowan University|US
B.A., Public Relations|2017|GPA: 4.0
Vitus Bering Kamchatka State University|Russia
M.A., Translation & Interpreting (English & French)|2012
Anabuki Business College|Japan
Study Abroad Program in Japan|2010
Expertise
Data-driven decision making
Marketing analytics
Digital marketing strategies
Strategic content creation
Global collaboration
Cross-functional project management
SEO and SEM
Volunteer
Sundance Institute
2024 Sundance Film Festival Volunteer
To encourage others to volunteer and support independent filmmakers, I shared my experience on Medium.
Software
Adobe Programs:
Photoshop, XD, Lightroom, InDesign & Illustrator
Analytics:
Adobe Analytics, Google Analytics, Funnel, PowerBI, Tableau
Web Development:
Wordpress, Squarespace, Wix, Sublime Text, MAMP, Gulp, GitHub, Bootstrap
Email Marketing:
Salesforce Exact Target, Constant Contact, MailChimp
Google Software:
Analytics, AdWords, Tag Manager, Search Console
Other:
Salesforce Marketing Cloud, Workfront, Jira
Languages
English
Russian
HTML
CSS
French
Spanish
SQL
Python
JavaScript
Japanese
About
Hi there, I’m Natalia.
I am a Senior Analytics Manager at Ogilvy, an iconic advertising agency, founded in 1948 by David Ogilvy (known as the "Father of Advertising"). The fast-paced work environment gives me an opportunity to simultaneously work on various projects. Hardly a day passes that I don't discover and learn something new. Since self-improvement is my number one priority, I’m extremely grateful to have a job that encourages me to constantly grow.
I have studied in three different countries and believe that no education is a waste. My thirst for knowledge compelled me to travel the world, learn foreign languages and discover the art of advertising.
Let's connect: info@nataliapa.com.
Content Creation
Lead Generation Campaigns
NastLaw
National Civil Litigation Lawyers
read the pageSEO Website Content
Adler Companies
Industrial Cleaning Services
read the pageDiatom Nutrients
Nutraceutical Company
read the pageBlogging & Audience Enagement
Rowan Blog
Rowan University Blog
read the postsSEO
Keyword Research Tools & Techniques
AdWords Keyword Planner
Google Trends
Competitive Analysis
Rank Tracking Tools
Moz.com
Semrush.com
Website Crawler Tools
Moz.com
Google Search Console
On-Page Optimization Tools
Yoast SEO
PPC Advertising
Shopping Ads Certification
Completion ID: 95197230
Google Ads Search Certification
Completion ID: 122572979
Google Analytics Certification
Completion ID: 122569622
Web Development
Custom Coded Websites
Nataliapa.com
My site was developed from a blank WordPress theme, that I customized with HTML, CSS, PHP and JavaScript to fit my brand.
JDM Andrews
LBI’s Custom Home Builders
view websiteWeb Design
Diatom Nutrients
Cutting Edge Nutraceutical Company
view websiteNataliapa.com
Personal Portfolio Site
Graphic Design
My go-to Adobe Suite graphic design programs are
Photoshop, InDesign and Illustrator.
Social Posts
Brochures
